Goldmine Marketing

Tag: systems vs goals

  • Why I didn’t vote for my city’s most pressing issue: Trash Collection

    11:15pm Sunday

    Saint Paul, Minnesota

     

    Hey there,

    This weekend I took my two kids to the library. I was previously unaware, but there was early voting available for Tuesday’s November election.

    Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
    Voting, like most decisions, is more about emotions than about facts on an unknown future. Photo “CL Society 218: Crossing arms” by
    Francisco Osorio, Flickr, CC-By-2.0

    “Are you here to vote today?” asked the voting attendant. (more…)

  • 5 Things to Learn in “Outwitting the Devil” by Napoleon Hill

    Andrew Carnegie was a business tycoon in the late 1800s… and the richest

    Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
    Journalist Napoleon Hill asked Andrew Carnegie, “What makes for a successful life?” Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

    man in America.

    During an ‘afternoon interview’ —one that stretched into three days— journalist Napoleon Hill asked Carnegie,

    What makes for a successful life?

    With a twinkle in his eye, Carnegie invited Hill to research that exact question— (more…)

  • Persuasion Articles of the Week

    Photo "Brothers in a Dangerous Trade" by Joel Penner, Flickr, CC-By-2.0
    Photo “Brothers in a Dangerous Trade” by Joel Penner, Flickr, CC-By-2.0

    #placebo #copywriting #humor #identity #bodylanguage #surveillance

    (more…)

  • 10 Things I Learned from Andrew DeYoung, award-winning author of “The Exo Project” (Persuasion Play Podcast episode 002)

    Andrew DeYoung has wanted to be a writer since he started reading Chapter Books in grade school.

    And while Andrew’s been a writer for decades, his first published novel has made a splash.

    The Exo Project was the winner of the 2017 Minnesota Book Awards for Young Adult Literature! Congratulations Andrew!

    exoproject

    I am lucky enough to live across the street from Andrew. We spent an evening together drinking whiskey, chatting about his writing, and discussing the need for validation that comes with the creative process.

    Check it out! (more…)

  • 10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy

    I was in NYC a few weeks ago. The color of the season is Army Green. Everywhere you look in NYC, people are wearing Army Green.

    I don’t own much Army Green. I don’t like how I look in most shades of green. I tend to avoid green all together (except on Thursdays. Honestly.)

    Instead of Army Green in NYC, I wore a white collared shirt, a blue jacket, and grey slacks all weekend. I also had a grey sweater. I wanted to pack minimally and still look put together. I think I did alright. I wasn’t on-trend with that Army Green, which is something I try to avoid anyways.

    Maybe you’ve heard the term, “The Clothes Make The Man.” How we present ourselves packs an enormous visual punch. It sets an impression, for better or worse, every time someone sees you. (more…)