Goldmine Marketing

Tag: status quo

  • Persuasion Articles of the Week

    Image "our bench days" by phlubdr, Flickr, CC-By-2.0
    Image “our bench days” by phlubdr, Flickr, CC-By-2.0

    #nudge #emotions #bodylanguage #statusquo #identity #stoicism #design #framing

    (more…)

  • Why People Say NO to Your Good Ideas

    People are a suspicious lot, aren’t they?

    If you offer to carry someone’s groceries through a parking lot, they’d refuse.

    Offer to exchange money with someone, your $20 for their $10 in a clear win for the other person… they’d refuse.

    Photo "CL Society 218: Crossing arms" by Francisco Osorio, Flickr, CC-By-2.0
    Photo “CL Society 218: Crossing arms” by
    Francisco Osorio, Flickr, CC-By-2.0

    Both situations are unusual, out-of-the-ordinary.

    Humans like what’s known, what’s comfortable. Anything different from the status quo is…

    suspicious! (more…)

  • 10 Things I Learned from “Nudge” by Thaler and Sunstein

    10 Things I Learned from “Nudge” by Thaler and Sunstein

    Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.

    It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.

    "Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
    Restaurant food is always ready to please! “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

    The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! (more…)

  • Persuasion Articles of the Week

    "BMW 525 E12 - Tony's Portrait" by WillVision, Flickr, CC-By-2.0
    Cool. Everybody wants some. “BMW 525 E12 – Tony’s Portrait” by WillVision, Flickr, CC-By-2.0

    #cool #willpower #forgiveness #creativity #persuasion

    (more…)

  • 10 Things I Learned from “The Four Obsessions of an Extraordinary Executive” by Patrick Lencioni

    10 Things I Learned from “The Four Obsessions of an Extraordinary Executive” by Patrick Lencioni

    My interest in Persuasion and getting people moving, getting them working and improving, overlaps with business and leadership.

    I follow a number of successful entrepreneurs on Twitter. Many of them know that reality is flexible, that we create (and live by) our own limits.

    Image "Put your hands up in the air" by Thomas Leuthard, Flickr, CC-By-2.0
    Image “Put your hands up in the air” by Thomas Leuthard, Flickr, CC-By-2.0

    Inspiring people to push past those self-inflicted limits is one view of Persuasion, and important for any self-starter like yourself.

    Another aspect of persuasion, especially in larger businesses, is change management. (more…)