Direct Response Marketing Copy & Strategy
A few jobs ago in a different company, I split my time between IT Support and IT Sales. It was my first job in IT. I felt lucky to be there.
In the Sales role, my sales manager was constantly looking over my shoulder.
I would compose an email to a client and he would revise it.
I would write up a specific piece of hardware and he would suggest something different.
Continue reading ““Drive” — 10 Things I learned from Daniel Pink”
The Secret calls it Living in Bliss.
Tony Robins calls it Living in a Beautiful State.
Mihaly Csikszentmihalyi calls it the Flow.
Lao Tzu wrote about Tao, the Way of the Universe, in the 4th century BCE.
Whatever name you give it, when you are happy your life is much better. Time disappears. Everything seems easier.
Imagine a pleasant summer morning. The world seems a bit lazier today. You hear the birds singing as you make your way to work. The sunlight warms your head. You hear your favorite song just before you arrive. Your smile is mirrored back to you by a coworker.
You know it’s going to be a great day. Confirmation bias will help to ensure it. Continue reading “Living with Happiness”