Direct Response Marketing Copy & Strategy
I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.
List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.
Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”
It’s been said that a Weatherman is the only job where you can often be wrong and still keep your job. How often is your local forecast far from what transpires? (or perspires)
Two people meet in the road.
“What a beautiful day!” exclaims the first, looking up.
“Oh, but I think it might rain,” laments the second, looking down at his phone.
And they go on their ways.
This short exchange highlights two vastly different mindsets of the characters. Continue reading “Behaviors drive Attitudes”
I started PersuasionReadingList.com after being continually impressed with Scott Adams’ ability to see the future. It’s fitting that I start my next pick on President Trump’s 100th day in office.
Donald Trump’s The Art of the Deal
covers a week in Trump’s real estate development business, while also telling wide-ranging stories about his business dealing. First published in 1987, it’s fascinating to read about the development of New York real estate and Trump’s own style of negotiation.
The man is incredibly lucky to come across some of the deals he has. That, or he knows how to play his cards, and he wrote the book on it. Continue reading ““I do it to do it.” Trump’s Art of the Deal“