Direct Response Marketing Copy & Strategy
Last week we discussed Luck. Is an event that happens to us Good Luck or Bad Luck?
In the new Star Wars: The Last Jedi, a film filled with references to the balance of the universe (tao), a character is asked that exact question.
Was this event good luck or bad luck?
We choose help people that we like, people that make us happy.
We like people that are similar to ourselves. People that remind us of our best attributes.
Therefor, if we want to be persuasive, we must be likable.
As humans, we mirror one another’s behavior. We reciprocate emotions and we reciprocate favors.
To be persuasive, you Continue reading “Building Rapport for Fun and Profit”
Kayne West, fashion designer and hiphop mover, recently interrupted his San Jose, California show to tell his audience that Trump is a Genius.
Amid boos from his fans, Kanye spent about 20 minutes discussing the election and current events. Kanye said he supports Trump’s non-political history and his communication style. He also suggested people need to focus less on racism.
If you read the headlines and Twitter reactions, you’d think Kanye had joined the KKK. People think that Kanye no longer believes racism is a problem. Their cognitive dissonance is showing:
Kanye 10 years ago: GEORGE BUSH IS RACIST! #Kanye 2 years ago: THE FASHION INDUSTRY IS RACIST! #Kanye now: STOP TALKING ABOUT RACISM!
— Illest (@trillest_snake) November 18, 2016
Of course, the headline is never the true story. It’s an emotional hook — you click because you can’t believe that’s really what happened. And it’s not. Continue reading “Kanye West Reminds Us He’s Running for POTUS 2020”