Tag: science

  • Magical Thinking: Bombarded with Truth

    11:05am Tuesday

    Good day! I’m following up on some client phone calls this morning while my kids hang out with my mother-in-law.

    Sunday evening, she and I talked late into the night about the coronavirus, a possible return of students to schools in the fall, and —because everything is political these days— the politics of it all.

    One thing she brought up was Trump’s recent tweet that we’re getting closer to a vaccine.

    “It’s magical thinking,” she said, to raise people’s expectations when there’s no evidence to support it. “Trump does this all the time. He makes things up that just aren’t true.”

    Truth, however, isn’t as apparent and unchanging as we’d like to believe.

    (more…)
  • Persuasion Articles of the Week

    Mark Zuckerberg testifies before Congress in April 2018
    Power corrupts.

    #learning #reading #power #choice #twitter #smiling #habits #emotions

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  • Persuasion Articles of the Week

    "Brain" by wyinoue, Flickr, CC-By-2.0
    Getting people on the same brain wavelength is essential to connect and persuade. “Brain” by wyinoue, Flickr, CC-By-2.0

    #brains #magic #communication #mood #nudge #focus

    (more…)

  • Persuasion Articles of the Week

    Maths! Photo "Amherst63-012" by NealeA, Flickr, CC-By-2.0
    Maths! Photo “Amherst63-012” by NealeA, Flickr, CC-By-2.0

    #science #benefits #identity #sales #ego #religion

    (more…)

  • The Failure of Science

    6:12
    Saint Paul, MN

    Reader, this weekend I met with a PRL subscriber to discuss marketing emails that I am writing for his business.

    Yep, my first paid copywriting gig!

    We bounced around with other conversation topics as well, including my wife’s newfound interest in Reiki energy healing.

    <cue eye-roll>

    My friends asked what I thought of Energy Healing, a topic that’s looked down upon by science and society as being unconfirmed.

    My answer? (more…)

  • Persuasion Articles of the Week

    "Brain" by the Lovelorn Poets, Flickr, CC-By-2.0
    “Brain” by the Lovelorn Poets, Flickr, CC-By-2.0

    #rapport #confidence #conversation #science #drugs #meditation

    (more…)

  • Persuasion Articles of the Week

    Image "our bench days" by phlubdr, Flickr, CC-By-2.0
    Image “our bench days” by phlubdr, Flickr, CC-By-2.0

    #identity #power #podcast #science #behavior #illusions #marketing #nlp #hypnosis

    (more…)

  • Persuasion Articles of the Week

    "MM00014750x" from Florida Keys Public Library, Flicker CC-By-2.0
    “MM00014750x” from Florida Keys Public Library, Flicker CC-By-2.0

    (more…)