11:08am
Saint Paul
Remember the J. Peterman character from the Seinfeld TV series?
Last night I was watching Seinfeld (I could say that many times each week).
In this episode, J. Peterman—who sells clothing via catalog using romantic, emotional, visual copy—is taking Elaine out to dinner.
She is afraid of the tedium of listening to Peterman’s stories, so Elaine invites Jerry to join…
(more…)If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:
Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.
(more…)One thing that most people won’t see during an economic downturn is opportunity.
But opportunity is out there.
And not the $25/hr Deskside Computer Support position that just landed in my inbox.
Real money. Like, $300 to $1,000 for a few hours of work.
When you make a compelling offer to solve someone’s legitimate problems, they’re happy to give you work. (Check out my review of The Secret of Selling Anything, here)
And if you’re decent with a camera and a computer, here are two opportunities I see right now:
(more…)
#money #sales #technology #values #persuasion #chrissvoss #sports #effort #masshysteria
Famous advertising man Claude Hopkins wrote in his book My Life in Advertising that his desire to go into sales was an effort to graduate from the debit class.
In his administrative position, Hopkins recognized that he could only make so much money if he drew a company salary. To graduate from the debit class, Hopkins had to produce income for his employer.
Hopkins became a very successful rainmaker, bringing in the magical rain —money— that allows a company to grow.
Not all sales people are rainmakers… but they could be. You could be.
Jeffrey J Fox’s book How to Become a Rainmaker details the rules to becoming this high-selling rainmaker in your company. (more…)
Alexey Gaponov, Flickr, CC-By-2.0
#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias
#toxic #positivity #technology #sales #marketing #emotions
I’m not entirely sure when I first heard about copywriter Ben Settle from BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.
And I open every one.
Ben’s emails discuss email marketing and adjusting your mindset towards success.
#science #benefits #identity #sales #ego #religion