Direct Response Marketing Copy & Strategy
9:46am Tuesday
This morning I read a Sweepstakes Letter from the Publishers Clearing House.
With a no-obligation entry I have a chance at winning $7,000 per week for life.
That’s a lot of money!
The letter spent no time trying to be clever or discussing something that couldn’t tie into the benefits of their promotion.
Do you remember most brands behind your favorite commercials?
Continue reading “Give Me One Reason!”9:12
Saint Paul
I post on WordPress for my sites (RockPaperShootLLC.com and here on PersuasionReadingList.com) and use I MailChimp to email to my list.
And on the creator side, both of these services have completely changed their interface.
There’s no better way to frustrate your customers than to change something that works just fine.
Especially if that change causes more work for those customers, like creating new MailChimp templates.
That’s true in marketing, too.
Rosser Reeves wrote about the importance of a consistent and repeated message in his book Reality in Advertising.
