Direct Response Marketing Copy & Strategy
9:02am
Saint Paul
“Can you drive?”
It’s a Sunday morning and I’m just arriving at my cousin’s house.
“Yeah,” I say. “Hop in!”
See, my cousin had come over the previous Friday to watch the Olympics opening ceremony.
And she invited me to join her at a church service where she and her daughters had been attending.
All I could think is: Religions know how to persuade. Market Research!
Continue reading “My Mega-Church Sunday Visit”11:05am Tuesday
Good day! I’m following up on some client phone calls this morning while my kids hang out with my mother-in-law.
Sunday evening, she and I talked late into the night about the coronavirus, a possible return of students to schools in the fall, and —because everything is political these days— the politics of it all.
One thing she brought up was Trump’s recent tweet that we’re getting closer to a vaccine.
“It’s magical thinking,” she said, to raise people’s expectations when there’s no evidence to support it. “Trump does this all the time. He makes things up that just aren’t true.”
Truth, however, isn’t as apparent and unchanging as we’d like to believe.
Continue reading “Magical Thinking: Bombarded with Truth”
#science #benefits #identity #sales #ego #religion
6:12
Saint Paul, MN
Reader, this weekend I met with a PRL subscriber to discuss marketing emails that I am writing for his business.
Yep, my first paid copywriting gig!
We bounced around with other conversation topics as well, including my wife’s newfound interest in Reiki energy healing.
<cue eye-roll>
My friends asked what I thought of Energy Healing, a topic that’s looked down upon by science and society as being unconfirmed.
My answer? Continue reading “The Failure of Science”