Direct Response Marketing Copy & Strategy
This morning my kids were arguing about Friday’s plans with Grandma.
The older sister was trying to tell the younger brother Friday’s plan, and he was arguing back with his understanding of the plan.
“No! On Friday you’re going…”
“No!”
Thing is… neither was correct!
And that didn’t matter, because the plans are still up in the air anyways.
On the way to school I like to discuss ideas of self-improvement with my kids. Continue reading “Two Wrongs Make a Right”
In his 2008 book “Predictably Irrational,” Dan Ariely opens our eyes to our decision making process and how it can be used against us.
Everything is Relative.
Our choices are made in comparison to other options, and what we might lose or gain with these decisions. Unfortunately, all too often we don’t know the value of those options at all! For example, do you really know the price and quality of one television set over another?
If given a set of options, Ariely lays out the predictable choices in each: