Goldmine Marketing

Tag: reframe

  • Make a Claim, and Frame It

    1:24pm
    Saint Paul

    Yesterday, as I was prepping dinner and the kids were at music and sports, I listened to Episode 277 of “Brain Software with Mike Mandel.”

    It’s a podcast that fellow copywriter John Bejakovic tuned me into.

    Mike and his co-host Chris Thompson talk about hypnosis from their headquarters in the hypnotic world epicenter: Toronto, Canada.

    Two things I took away from the episode that I wanted to share with you today.

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  • Controlling the Frame

    1:51pm
    Saint Paul

    Hey.

    Today I wanted to highlight the idea of “frame control.”

    A “frame” is the conversation you’re in, and the information present in that frame.

    Frame control is used in both personal relationships and in marketing.

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  • Persuasion Articles of the Week

    Cat Juggling!? So much suffering! Image from Steve Martin's movie "The Jerk", 1979
    Cat Juggling!? So much suffering! Image from Steve Martin’s movie “The Jerk”, 1979

     

    #interpretation #happiness #relationships #attention #suffering #marketing

     

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