Direct Response Marketing Copy & Strategy
9:46am Tuesday
This morning I read a Sweepstakes Letter from the Publishers Clearing House.
With a no-obligation entry I have a chance at winning $7,000 per week for life.
That’s a lot of money!
The letter spent no time trying to be clever or discussing something that couldn’t tie into the benefits of their promotion.
Do you remember most brands behind your favorite commercials?
Continue reading “Give Me One Reason!”6:12
Saint Paul, Minn
People are an emotional lot, aren’t they?
Telling someone what to do (or how to do it)… rarely works in your favor. When you tell someone what to do, you’re taking away their agency, their ability to think and act for themselves.
People rebel against that authoritarian decision making, even if it’s in their best interest. Sure, they might do it Continue reading “Building Momentum with the Power of Why”
People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.
The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).
The spouse, during an argument, who throws out the incorrect idea that Continue reading ““Verbal Judo” and 10 Things You’ll Learn from George J. Thompson”