Direct Response Marketing Copy & Strategy
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5:31am
Saint Paul, MN
I really do like Phil Collins as a solo artist.
(Bring on the hate.) Continue reading “Why friends won’t watch your favorite movies”
Last week we discussed Reactance.
Reactance is people’s natural resistance to your suggestions. People prefer the known, they don’t want to change the status quo. If you suggest a change…
“What makes you so smart!?”
As people of influence, how do we combat people’s natural resistance to being told what to do?
This past weekend I attended a kid’s birthday party with my 5 year old daughter.
The party is at a gymnastics gym in the suburbs. Short and sweet and cake and we’re outta there. The staff takes care of everything, pretty good setup with minimal fuss for the parents.
People are a suspicious lot, aren’t they?
If you offer to carry someone’s groceries through a parking lot, they’d refuse.
Offer to exchange money with someone, your $20 for their $10 in a clear win for the other person… they’d refuse.
Both situations are unusual, out-of-the-ordinary.
Humans like what’s known, what’s comfortable. Anything different from the status quo is…
suspicious! Continue reading “Why People Say NO to Your Good Ideas”