Goldmine Marketing

Tag: Quiet Persuasion

  • Year End Book List (and your PPP Missing Link)

    10:49am
    Saint Paul

    When I sent you the year-end Persuasion Play Podcast episode with David Newman…

    Well, something didn’t work in the email. There wasn’t a link to the episode nor an embedded YouTube video.

    So unless you followed the link to the playlist of all episodes, you probably didn’t see David and I mix it up.

    Thanks, technology, for trying to be smart.

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  • Magical Marketing

    10:18am
    Boston Seaport

    A few years ago, for the Persuasion Play Podcast, I interviewed magician Paul Gertner. Paul lives here in Boston, where I am today for the world’s best B2B marketing conference (B2B Forum ftw!)

    Magic, it seems, is a common interest among direct response copywriters, myself included.

    Why? What is it about copywriting that draws more wanna-be magicians than, to put it in Justin Willman’s terms, the “plus-ones” that don’t care about magic?

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