8:39am
Saint Paul
Effective marketing can’t target everyone.
Even things that are commodities—like food—shows ads with a mother (or occasionally a bumbling father—which only exists in the ad to sell to the mother).
Which is why the “Five Question Words” you learned in grade school are still important.
(I remember my grade school classroom with these 5 words, each in a speech bubble, laminated and taped to the classroom wall.
I don’t remember the grade. I don’t remember the teacher.
But I remember those words… and being frustrated that there are more than just 5!)
So before writing your sales letter or ad, make sure you answer these:
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