Direct Response Marketing Copy & Strategy
People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.
The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).
The spouse, during an argument, who throws out the incorrect idea that Continue reading ““Verbal Judo” and 10 Things You’ll Learn from George J. Thompson”
#exoproject #podcast #defaults #personality #happiness #anxiety #habits
10 Things I Learned from Andrew DeYoung, author of “The Exo Project”
Notes from my interview with Andrew DeYoung and the Persuasion Play Podcast episode 002.
Praise the efforts of children, not their outcomes. Works on adults too!
Cure your bad habits with “Sludge”
The opposite of Nudge, which sets beneficial defaults, Sludge makes compliance as difficult as possible. The idea is to intentionally add friction to your transactions to lessen their likelihood.
Study links decline in teenagers’ happiness to smartphones
Smartphones steal our focus, give us a short-lived feeling of social connections, and cause us to compare our boring moments with photos of the amazing lives of people we know.
Scientists Just Identified The Physical Source of Anxiety in The Brain
More evidence that animals like you and I are controlled by our wiring.
How To Get Your Point Across To These Five Personality Types
Five ways to present your argument.