12:58pm
Saint Paul
Hey, the end of the year is near.
And like the end of 2024, I have a new podcast epi to drop!
Marketer, speaker, and writer David Newman, author of Do It! Marketing, joins me for Episode #018 to discuss his newest book:
Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth
In this episode, David explains why being “good” is not good enough to stand out in a very noisy world –– and the 22 steps you can take to build up your own fame (among your chosen audience).
• What is Market Eminence as a concept, and what’s in the book? (2:26)
• The 3 jobs that need to be done if you want to get noticed in 2026 (3:19)
• How to make it dangerous, risky and dumb for a buyer to choose someone else (5:02)
• AI has ONE type of intelligence –– and it’s helpful if these 2 things don’t matter to you or your customers (6:55)
• How-To content is everywhere –– and it’s dead, says David. Stick a fork in it! Here’s what comes next for marketers (8:44)
• Why a good rant can make YOU more *|FNAME|*-ic (10:45)
• The convergence of the business world and celebrity happened 50 years ago –– but today you can use this same personal branding to increase profits too (12:39)
• The ONE reason to build up your own eminence (15:15)
• How should a ghostwriter approach building someone else’s personal brand? (18:20)
• David quotes Kevin Halbert from his Persuasion Play Podcast appearance: a copywriter’s “Number One Biggest Mistake” (22:40)
• Excerpt from Market Eminence: 3 questions to ask yourself to find your contrarian positioning in the marketplace –– grab a pencil and paper and write your answers now (24:20)
• Most people fear this –– but when you see it, it means you’re doing something right (27:55)
• Unplug these 2 ideas from your brain ASAP (29:21)
• How to install a magic, electro-magnetic fence around your company to attract the right audience… and repel the wrong one (32:40)
• Are ALL of these parts of your business in alignment with your branding? (36:30)
• David’s book Market Eminence is NOT for brands who are comfortable starting at “Square Zero” with every new client (40:20)
• How to out-position 90% of your competitors (41:10)
• Mind-blowing advice David received early in his career that will help YOU make more sales (43:40)
• Should you be a Tugboat or a Lighthouse for your customers? (46:16)
• David’s other books, Do It! Marketing and Do It! Selling and Do It! Speaking are how-to books –– here’s how they compare with Market Eminence (47:53)
• The BIG IDEA you should take away from this conversation that will amaze you with the results (51:15)
• David’s “ethical bribe” he wants to offer you: FREE resources to build your own market eminence starting today –– no purchase required (52:45)
And so much more. Watch episode #018 of the Persuasion Play Podcast with David Newman here.
You can find David’s book Market Eminence at MarketEminence.com or on Amazon at https://www.amazon.com/Market-Eminence-Strategies-Celebrity-Unstoppable
And you’ll find more episodes of the Persuasion Play Podcast on YouTube, with guests such as Drayton Bird, Bob Bly, Doberman Dan, and more.
Thanks for watching!