12:24pm
Saint Paul
Most people hate marketing… unless it’s something they’re interested in.
Then—when it’s done right—it’s not marketing.
It’s useful.
And without a doubt, one of the most annoying methods of digital marketing is the Pop-Up.
You know what I mean. You’re on a web page, engaging with the content, when suddenly there’s something blocking your view.
Infuriating, right?
Well, marketers hate them too.
Except that… they work.
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