Tag: podcast

Copywriting tips from Matt Rizvi (“old” podcast #4, now on YouTube)

Wednesday, 3:30pm
Saint Paul

Hey *|FNAME|* I’ve unearthed Matt Rizvi’s podcast—and now it’s on YouTube!

Maybe you were here when this was first recorded… or maybe you’re newer to the list (welcome!).

Either way…

I recorded Episode 4 of my Persuasion Play Podcast with direct response copywriter Matt Rizvi waaay back in 2019.

Then, like all my podcast episodes, it got bumped when the next was recorded…

Lost to history… forever.

But not really.

Now I’m putting old episodes up on YouTube so anyone can watch ’em—free.

Here it is, the Persuasion Play Podcast episode 004:

Persuasive Copywriting with Matt Rizvi.

RIP to a massive marketing influence

9:53am Thursday, March 28
Saint Paul, Minnesota

Not sure if you heard the news…

Daniel Kahneman, behavioral psychologist and winner of the 2002 Nobel Prize in Economics, passed away yesterday at age 90.

Daniel Kahneman wrote the book, “Thinking, Fast and Slow,” about how human brains have two systems for thinking:

Continue reading “RIP to a massive marketing influence”

Building Reader Relationships with John Brandt (Persuasion Play Podcast #14)

What’s the value of your relationship with your readers?

In episode 14 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.

John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.

John Brandt shares his lessons on copywriting in Episode 14 of the Persuasion Play Podcast—including a shortcut to improve your own copy without writing more… or reading more books about copy!


And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.

He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.

And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!

That’s not all.

Listen to Episode 14 of the Persuasion Play Podcast to discover:

Continue reading “Building Reader Relationships with John Brandt (Persuasion Play Podcast #14)”

Digging for Denny Hatch’s Gold

A few years ago, I wrote to Direct Response Copywriter Denny Hatch.

He wrote the book “Secrets of Emotional, Hotbutton Copywriting” (summary here) and I was trying to get a copy.

Denny told me that he’s got a guy working to get it republished.

I checked in with Denny again last month. I asked if he was open to record a podcast.

You know, dig for a little gold, here in the Goldmine.

Denny responded:

Continue reading “Digging for Denny Hatch’s Gold”

Better Decisions with Annie Duke (Persuasion Play Podcast 010)

Could you make better decisions?

I think we all could.

Do you have a hard time deciding what to order at a restaurant?

Do you ever make the “wrong” decision and, looking back, feel that you “knew” it would turn out bad?

Continue reading “Better Decisions with Annie Duke (Persuasion Play Podcast 010)”

Marketing Adventures with Drayton Bird
(Persuasion Play Podcast 008)

Today on the Persuasion Play Podcast, episode 008…

I welcome a very special guest, Mr. Drayton Bird!

Who is Drayton Bird?

Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… Continue reading “Marketing Adventures with Drayton Bird (Persuasion Play Podcast 008)”

Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)

I’m thrilled to present today’s podcast with magician Paul Gertner!

When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… Continue reading “Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)”

Kevin Hart’s Guide To Complaining

This chair is Ass.

5:22
Saint Paul

Yesterday morning while I was getting ready for work, I listened to a bit of the Joe Rogan podcast with comedian Kevin Hart.

Kevin is hilarious. His new Netflix special “Irresponsible” is great (unlike the dirty and actually irresponsible stand-up special by a pregnant comedian whom I shall not name.)

Now, on Rogan’s podcast, Kevin talks about surrounding yourself with positivity.

It’s so easy to complain, he says: Continue reading “Kevin Hart’s Guide To Complaining”

Mindset with Ed Latimore
(Persuasion Play Podcast 005)

Today’s episode of the Persuasion Play Podcast features Author, a former professional Heavyweight Boxer, and Master of Mindset Ed Latimore.

Listen as Ed discusses his career in boxing, his methods to grow his Twitter influence to over 65,000 followers, his methods to maintain a positive mindset, and so much more.

      • Learn Ed’s perspective on learning new information (and how you can apply it to your own learning) (1:50)
      • Ed’s experience with travel and the false expectation US Americans have when traveling (5:38)

Continue reading “Mindset with Ed Latimore
(Persuasion Play Podcast 005)”