Goldmine Marketing

Tag: Paul Gertner

  • Magical Marketing

    10:18am
    Boston Seaport

    A few years ago, for the Persuasion Play Podcast, I interviewed magician Paul Gertner. Paul lives here in Boston, where I am today for the world’s best B2B marketing conference (B2B Forum ftw!)

    Magic, it seems, is a common interest among direct response copywriters, myself included.

    Why? What is it about copywriting that draws more wanna-be magicians than, to put it in Justin Willman’s terms, the “plus-ones” that don’t care about magic?

    (more…)

  • Dreamstorming with Paul Gertner
    (Persuasion Play Podcast 006)

    I’m thrilled to present today’s podcast with magician Paul Gertner!

    When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… (more…)