Goldmine Marketing

Tag: Paul Bobnak

  • It’s here: Secrets of Emotional, Hot-Button Copywriting

    Here’s your link for the FREE first chapter!

    Feb 16, 2026
    2:32pm
    Saint Paul

    Years ago when I first started in direct response, I quickly learned the idea, “benefits, not features.”

    For example:

    “Faster web browsing,” not “5 gig internet.”

    “Look great at your school reunion,” not “Lose 5 lbs.”

    Later, that idea was expanded to “features AND benefits.”

    But features and benefits alone don’t sell.

    (more…)

  • Year End Book List (and your PPP Missing Link)

    10:49am
    Saint Paul

    When I sent you the year-end Persuasion Play Podcast episode with David Newman…

    Well, something didn’t work in the email. There wasn’t a link to the episode nor an embedded YouTube video.

    So unless you followed the link to the playlist of all episodes, you probably didn’t see David and I mix it up.

    Thanks, technology, for trying to be smart.

    (more…)

  • What Won’t THEY Tell You?

    9:33am
    Oct 31
    Saint Paul

    You’re on the operating table, and they’ve opened you up. Guess who calmly walks out of the room?

    This copy comes from the late Mel Martin’s copy for Boardroom’s Bottom Line Yearbook, 1992.

    Talk about opening a loop!

    And to get the resolution to this –– “and lots more that hospitals don’t tell you” –– you had to buy the book and turn to page 262.

    (See this and more of Mel’s incredible bullets in the image below.)

    Today is Halloween.

    And while FEAR may be all around you tonight…

    FEAR is a standard technique used in Direct Response Marketing.

    Not in a jump-scare sort of way…

    But as a spychological technique, tapping into:

    (more…)

  • Do you have design skills? I might have work for you…

    2:16pm
    Saint Paul

    I have an obsession.

    Well, maybe a few…

    And I have a request for your help.

    This last month, I’ve been obsessing over a new patch of grass.

    See, we built a new garage during this past summer…

    (more…)