Tag: pareto principle – 80/20 rule

  • The 80/20 Rule

    Are you “stealing smart” today?

    11:04am
    East of the Mississippi


    You probably know the 80/20 rule, also known as the Pareto Principle:

    80% of your profits come from 20% of your customers.

    Or the inverse:

    20% of the population earns ~80% of a nation’s income.

    While it’s not always exactly 80/20 (and they don’t need to add to 100), it’s a remarkably common distribution across many domains:

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  • 10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

    11:17pm Tuesday
    Saint Paul, Minnesota

    Good day reader, what’s the news?

    Marketing has been keeping me busy.

    ‘Busy’ is one thing… but I’m looking for a Big Idea.

    Because I don’t know–

    What’s my next step with Persuasion Reading List?

    "The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
    “The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

    Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

    The other 53 chapters are pretty insightful too.

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