12:24pm
Saint Paul
Yesterday we discussed BIG IDEAS in marketing and how a good structure can be used to entice shoppers into buying.
But one thing I didn’t mention?
You can’t take this winning structure –– or any other –– and just “make it work” without knowing something about your audience.
I spoke with Brian Kurtz this morning about his 41/39/20 rule of marketing:
41% of your success comes from “the list.”
Or better said:
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