Direct Response Marketing Copy & Strategy
Over the last few years, I’ve had the feeling that the Universe is Talking To Me.
Not with words. The Universe is bigger than my language skills. And not in a tinfoil-hat kinda way.
These Messages From The Universe appear as coincidences in my life. We all have them.
Some people would miss these. Some may see the coincidences but ignore them.
I’ve started paying attention. Continue reading “Universal Mind Control?”
Have you ever felt obliged to do something for someone to repay her for her efforts? Maybe you sent a thank-you card to a great aunt for that fruitcake. That time when you tipped at a restaurant when grabbing takeout. Someone held a door for you and you hurried through, trying to not waste his time.
Obligation goes beyond wanting to do something. You feel like you have to do something. This is reciprocity. You might call it tit-for-tat.
We recently covered anchoring, setting a large opening bid to help sway a negotiation towards that anchor. Reciprocity is almost the opposite.
My father-in-law recently gave me a great example of reciprocity that he uses in his college classroom. Continue reading “From Bottled Water to Better Grades”