Have you ever felt obliged to do something for someone to repay her for her efforts? Maybe you sent a thank-you card to a great aunt for that fruitcake. That time when you tipped at a restaurant when grabbing takeout. Someone held a door for you and you hurried through, trying to not waste his time.
Obligation goes beyond wanting to do something. You feel like you have to do something. This is reciprocity. You might call it tit-for-tat.
We recently covered anchoring, setting a large opening bid to help sway a negotiation towards that anchor. Reciprocity is almost the opposite.
Bottled Water is a cheap gift to give someone, yet the returns are great. Photo “Bottled Water Macros December 02, 20105” by Steven Depolo, Flickr, CC-By-2.0
My father-in-law recently gave me a great example of reciprocity that he uses in his college classroom. (more…)
Want the secrets to better copy?
Become stronger at marketing… wiser at business… and all around more persuasive with my articles, ideas, podcasts and resources sent straight to your inbox—free!
These emails are persuasive—they may end up in your Spam folder.
Hey, I use Mailchimp as my marketing platform. By clicking [Subscribe Now], you acknowledge that your information will be transferred to Mailchimp for processing.
Learn more about Mailchimp’s privacy practices here.
Meanwhile I also promise not to abuse your info. Your trust is more important to me.