Goldmine Marketing

Tag: No B.S.

  • Brand-Ego lessons from the White House

    11:48am Saturday
    Saint Paul, Minn

    Recently there have been memes* floating around the web of Vice President J.D. Vance’s face superimposed on all kinds of popular images.

    (*when I used “meme” as a Scrabble word some 15 years ago, having read it in Howard Bloom’s The Lucifer Principle, other players were unfamiliar with the concept of self-spreading ideas. They disqualified the word, and ended my turn. Anyways…)

    Maybe you’ve seen these Vance memes. Vance as George Washington. Vance as a character from Game of Thrones. And more.

    Both his supporters and detractors have been posting the images.

    J.D. Vance himself says the memes don’t bother him, and I read somewhere that because he was once a Marine, he can take some good-natured ribbing.

    This is great anti-branding and has a valuable lesson for direct response marketing, if you ask me.

    Let me explain.

    (more…)

  • Operating at the Next Level

    No B.S. — this guy has been huge.

    6:14am
    Saint Paul

    I broke a rule and read some email this morning.

    (usually I try to skip the email, otherwise I get pulled into a rabbit hole)

    I immediately opened a letter from PRL Podcast guest Matt Rizvi.

    And what I read… was some sad news. (more…)