Goldmine Marketing

Tag: new market

  • How I failed in 2018 — and what I learned about Drop Shipping

    11:31pm Wednesday

    Saint Paul, MN

     

    Hey, so earlier tonight I sent an email that said I had closed my Shopify store.

    Here’s the quick story and what’s next. (more…)

  • Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)

    I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.

    Robert Collier Letter Book, 6th Edition, with the library punch card
    Robert Collier Letter Book, 6th Edition, with the library punch card

    Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.

    Hand writing successful sales letters like these helps to slow down and focus your brain, while (more…)

  • Food… Shot from Guns? (My Life in Advertising: Chapters 12 and 13)

    YOU can be 10% more knowledgeable about advertising giant Claude C Hopkins’ Secrets to Success with this one PRL post!

    This is the 11th post in a series covering the current PRL book selection, My Life in Advertising.

    Chapter twelve of My Life in Advertising, Hopkins works on the Palmolive soap account.

    Following Hopkins’ playbook, the ad agency offers to buy the beauty soap for whomever brings in a coupon. Palmolive uses this offer to force quick distribution in retail stores, because no business wants the customer going elsewhere. The customers become hooked because the rule of reciprocity says that something done for them, the free bar of soap, will increase their desire to give back.

    You must have an extraordinary claim to make a dent in a crowded market. Image by Nesster, Flickr, CC-By-2.0
    You must have an extraordinary claim to make a dent in a crowded market. Image by Nesster, Flickr, CC-By-2.0

    (more…)