Tag: names

  • This is your cold outreach competition

    1:49pm
    Saint Paul

    They say you only have to try and you’re already ahead of 99% of other people.

    Is that true?

    Not in my experience.

    But it IS a good idea that makes people feel like they’ve accomplished something.

    I got a cold email today that starts by greeting someone else… and then it gets worse:

    (more…)
  • Persuasion Articles of the Week

    "Book" by Noah Dibley, Flickr, CC-By-2.0
    “Book” by Noah Dibley, Flickr, CC-By-2.0

    #copywriting #stevejobs #names #mistakes #happiness

    (more…)

  • Persuasion Articles of the Week

    Image "distant distance" by Rennett Stowe, Flickr, CC-By-2.0
    Two sides to every story… Image “distant distance” by Rennett Stowe, Flickr, CC-By-2.0

    #names #truth #sociamedia #authority

    (more…)

  • Persuasion Articles of the Week

    "Brains" by Neil Conway, Flickr, CC-By-2.0
    “Brains” by Neil Conway, Flickr, CC-By-2.0

    #bodylanguage #focus #advertising #buddhism #tribe #identity

    (more…)

  • Focus and Misdirection! Five Rules of Magic (and How They Can Improve Your Persuasion Game)

    When I was growing up, my Grandpa always had a joke or a magic trick at the ready. My memories of childhood aren’t well defined, quite fuzzy really, but there are stand-outs with Grandpa Damie’s magic.

    "dark jack" by Akki annant, Flickr, CC-By-2.0
    “dark jack” by Akki annant, Flickr, CC-By-2.0

    Throughout his life and beyond, I’ve heard great things about my grandpa. People remembered his generosity and personal touch. He would receive Christmas cards and accolades years after seeing old friends, coworkers, and neighbors.

    How did my Grandpa Damie have such an impact on people?

    An impact that was remembered long after? (more…)

  • Building Rapport for Fun and Profit

    Mirroring behaviour helps build rapport. Image "our bench days" by phlubdr, Flickr, CC-By-2.0
    Mirroring behavior helps build rapport. Image “our bench days” by phlubdr, Flickr, CC-By-2.0

    We choose help people that we like, people that make us happy.

    We like people that are similar to ourselves. People that remind us of our best attributes.

    Therefor, if we want to be persuasive, we must be likable.

    As humans, we mirror one another’s behavior. We reciprocate emotions and we reciprocate favors.

    To be persuasive, you (more…)