11:48am Saturday
Saint Paul, Minn
Recently there have been memes* floating around the web of Vice President J.D. Vance’s face superimposed on all kinds of popular images.
(*when I used “meme” as a Scrabble word some 15 years ago, having read it in Howard Bloom’s The Lucifer Principle, other players were unfamiliar with the concept of self-spreading ideas. They disqualified the word, and ended my turn. Anyways…)
Maybe you’ve seen these Vance memes. Vance as George Washington. Vance as a character from Game of Thrones. And more.
Both his supporters and detractors have been posting the images.
J.D. Vance himself says the memes don’t bother him, and I read somewhere that because he was once a Marine, he can take some good-natured ribbing.
This is great anti-branding and has a valuable lesson for direct response marketing, if you ask me.
Let me explain.
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