Goldmine Marketing

Tag: morals

  • Brand-Ego lessons from the White House

    11:48am Saturday
    Saint Paul, Minn

    Recently there have been memes* floating around the web of Vice President J.D. Vance’s face superimposed on all kinds of popular images.

    (*when I used “meme” as a Scrabble word some 15 years ago, having read it in Howard Bloom’s The Lucifer Principle, other players were unfamiliar with the concept of self-spreading ideas. They disqualified the word, and ended my turn. Anyways…)

    Maybe you’ve seen these Vance memes. Vance as George Washington. Vance as a character from Game of Thrones. And more.

    Both his supporters and detractors have been posting the images.

    J.D. Vance himself says the memes don’t bother him, and I read somewhere that because he was once a Marine, he can take some good-natured ribbing.

    This is great anti-branding and has a valuable lesson for direct response marketing, if you ask me.

    Let me explain.

    (more…)

  • That Time When Tom Hit Jerry With A Baseball Bat

    2021-03-31
    Saint Paul

    The Influence of Cartoons on Kids

    Over the last decade or two, cartoon violence has shifted dramatically, along with cartoons in general.

    No longer are cartoons the mindless zaniness that you and I grew up with.

    The shows my own kids watch now have complex characters and plots.

    (more…)

  • Living with Happiness

    The Secret calls it Living in Bliss.

    Tony Robins calls it Living in a Beautiful State.

    Mihaly Csikszentmihalyi calls it the Flow.

    Lao Tzu wrote about Tao, the Way of the Universe, in the 4th century BCE.

    Whatever name you give it, when you are happy your life is much better. Time disappears. Everything seems easier.

    I have the Chinese character of Tao hanging on my wall among the photos that make me happy.
    I have the Chinese character of Tao hanging on my wall among the photos that make me happy.

    Imagine a pleasant summer morning. The world seems a bit lazier today. You hear the birds singing as you make your way to work. The sunlight warms your head. You hear your favorite song just before you arrive. Your smile is mirrored back to you by a coworker.

    You know it’s going to be a great day. Confirmation bias will help to ensure it. (more…)

  • Persuasion Articles of the Week

    Photo "Slot Machines" by Rennett Stowe, Flickr, CC-By-2.0
    Photo “Slot Machines” by Rennett Stowe, Flickr, CC-By-2.0

    #confirmationbias #nazi #colors #morals #panic #calm #focus #probability #bodylanguage

    (more…)

  • Persuasion Articles of the Week

    "untouched-feet" by James Lee, Flickr, CC-By-2.0
    “untouched-feet” by James Lee, Flickr, CC-By-2.0

    #morals #focusingillusion #sugar #marketing #kanye

    (more…)