Why you’re so poor at managing Risk

I’m reading through professional poker player Annie Duke’s upcoming book, How to Decide.

(Duke is scheduled for an upcoming Persuasion Play Podcast interview; subscribe to my email list for details.)

The majority of Duke’s new book revolves around managing risk and communicating our understanding of risk with others, and working to expand our understanding of a situation and the variables involved so that we have a better chance at a desired outcome.

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Persuasive Elements in Bernie’s Fundraising

I received a fundraising email last week from Bernie Sanders campaign. (Screenshot below.)

The email itself asked Bernie supporters to follow a link a form, where you could mark which campaign issues mattered to you, the voter.

Everyone likes to be consulted and have their opinion heard—especially if you’ve self-selected as a supporter to get on this list. I would bet the survey link was pretty busy! Continue reading “Persuasive Elements in Bernie’s Fundraising”

“Drive” — 10 Things I learned from Daniel Pink

A few jobs ago in a different company, I split my time between IT Support and IT Sales. It was my first job in IT. I felt lucky to be there.

Drive by Daniel Pink
Drive by Daniel Pink

In the Sales role, my sales manager was constantly looking over my shoulder.

I would compose an email to a client and he would revise it.

I would write up a specific piece of hardware and he would suggest something different.

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