9:32am
Saint Paul
Last week we discussed a few ways money isn’t real.
It was prompted by a quote I heard at a marketing conference:
“People don’t respond to discounts any more.
“Especially if Corporate is paying the bill.
“And remember: money isn’t real anyway.”
Today we’re going to look at the first part of the quote.
And a few ways YOU can overcome price resistance.
(more…)I’m reading through professional poker player Annie Duke’s upcoming book, How to Decide.
(Duke is scheduled for an upcoming Persuasion Play Podcast interview; subscribe to my email list for details.)
The majority of Duke’s new book revolves around managing risk and communicating our understanding of risk with others, and working to expand our understanding of a situation and the variables involved so that we have a better chance at a desired outcome.
#money #sales #technology #values #persuasion #chrissvoss #sports #effort #masshysteria
I received a fundraising email last week from Bernie Sanders campaign. (Screenshot below.)
The email itself asked Bernie supporters to follow a link a form, where you could mark which campaign issues mattered to you, the voter.
Everyone likes to be consulted and have their opinion heard—especially if you’ve self-selected as a supporter to get on this list. I would bet the survey link was pretty busy! (more…)
A few jobs ago in a different company, I split my time between IT Support and IT Sales. It was my first job in IT. I felt lucky to be there.
In the Sales role, my sales manager was constantly looking over my shoulder.
I would compose an email to a client and he would revise it.
I would write up a specific piece of hardware and he would suggest something different.
#toys #toddlers #brains #freewill #theuplifter #synaesthesia #identity (more…)