Goldmine Marketing

Tag: mirroring (isopraxism)

  • Persuasion Articles of the Week

    Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
    Is it journalism when the story is defined ahead of time? Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

    #devil #sexappeal #voice #copywriting #Russia #language #mirrors

    (more…)

  • Mirror, mirror, on the wall…

    This weekend, many of my experiences seemed to revolve around the ideas of mirrors, mimicry, and imitation. It felt like a convergence of the universe onto this topic, something I like to call…

    The Universe is Talking to Me

    Mirrors were oce considered supernatural and taboo… Image "Touch" by Katie Tegtmeyer, Flickr, CC-By-2.0
    Mirrors were oce considered supernatural and taboo… Image “Touch” by Katie Tegtmeyer, Flickr, CC-By-2.0

    (more…)

  • 10 Things You’ll Learn from “Never Split the Difference” by Chris Voss

    I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.

    List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.

    Is this the best book on persuasion I've ever read? It just might be…
    Is this the best book on persuasion I’ve ever read? It just might be…

    (more…)

  • Never Let Your Guard Down:
    Confidence Tells of the Torso

    “And that’s when I walked in.”

    You put down your spoon, absentmindedly. You’re absorbed into the conversation. You lean in, waiting for more details.

    Our body language says so much. We’ve all seen someone’s shoulders drop at discouraging news. We’ve all leaned away from someone’s unpleasant tone of voice. (more…)