12:43pm
Saint Paul
One of the challenges with writing copy… is providing your audience with enough detail to sell them on the idea, product, or service you want them to buy.
See, in test after test, long sales copy tends to sell better than short.
This of course depends on your market, the product, the price-point, the market saturation, awareness of your solution, the business’ reputation, and the copy itself. And probably more things too, like the economy.
Now, toothpaste is $3. That’s not a huge purchase, and people always want it. So there isn’t a ton of effort to put in there.
But if you hook a reader… and you have something expensive that they want… then you’ll want to answer questions and handle objections in your copy.
(more…)I’m not entirely sure when I first heard about copywriter Ben Settle from BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.
And I open every one.
Ben’s emails discuss email marketing and adjusting your mindset towards success.
