Goldmine Marketing

Tag: lists

  • The Important 20% of Sales: COPY

    12:24pm
    Saint Paul


    Yesterday we discussed BIG IDEAS in marketing and how a good structure can be used to entice shoppers into buying.

    But one thing I didn’t mention?

    You can’t take this winning structure –– or any other –– and just “make it work” without knowing something about your audience.

    I spoke with Brian Kurtz this morning about his 41/39/20 rule of marketing:

    41% of your success comes from “the list.”

    Or better said:

    (more…)

  • What’s on your To-Do List?

    9:31am

    Saint Paul

    What’s your To-Do list looking like today?

    I ask because this past weekend I started reading “The Ultimate Sales Machine” by Chet Holmes.

    In this book, Holmes advises making lists of your To-Dos. Limiting it to six items or fewer. And tackling the hardest one first in the morning.

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