Goldmine Marketing

Tag: LinkedIn

  • How I use AI (and why)

    12:31pm
    East of the Mississippi

    Not sure if you spend any time on LinkedIn, but there seems to be a lot of marketers there.

    And of the marketers who post, they tend to fall into two camps:

    One camp that posts plenty of AI content, often from other creators, and talks about how game-changing AI is––and maybe you want to buy their course.

    And one camp that doesn’t want anything to do with AI.

    I have a more nuanced take, which of course isn’t polarizing enough to gain much traction.

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  • What business are you in?

    3:11pm
    Saint Paul

    I saw this fascinating fact on LinkedIn, in Feb 2025:

    “More than half of job seekers have been on the hunt for six months — if not longer.”

    Now, I’m not super active on Social Media. (Connect with me here on X, or here on LinkedIn now!)

    But, don’t you think some of this “job hunt” blame goes to LinkedIn?

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  • Did I just meet Bruce flippin’ Barton on LinkedIn?

    1:27pm
    Saint Paul

    Last week I sat—virtually—with a few dozen other copywriters in a webinar about Financial Copywriting.

    If you don’t know, Financial is one of the “Big Three” markets. The other two are Health and Relationships.

    This webinar, no doubt, was filled with good advice on writing for companies that sell financial “get rich this week!” type info.

    And those promotions generally do well. Because most everyone wants to get rich.

    Including the webinar attendees… including me… who were promised that the financial info companies were all in desperate need for copywriters.

    “If you can write an email like this one,” said the guest, showing a simple, 5-line message, “then you too can earn big royalties!”

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