Tag: language

  • Make happier customers: use their language!

    “An iced americano with two shots of espresso and one shot of decaf espresso.”

    My friend ordered his birthday coffee this morning.

    He and I both worked in a coffee shop back in college. Some 20-odd years ago. His beverage sounded reasonable to me.

    Then I ordered.

    “Another one of those. And also, four shots of espresso.”

    The owner of the cafe looked at us.

    “You’re f***ing with me right?”

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  • The “Karate Kid” Method to Music Mastery

    My daughter has started violin lessons following the Suzuki Method.

    After one week of classes… after every practice session… she decided she’s ready to give up.

    As a parent, this is incredibly frustrating: of course I want my child to develop grit!

    The Suzuki method was developed by Shin’ichi Suzuki in the 1940s and later, and documented in his book, Nurtured by Love.

    The Suzuki Method focuses on baby steps, frequent positive feedback, and fun.

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  • Persuasion Articles of the Week

    Change State is now available! PRL Subscribers get a handful of bonuses if you buy before Sunday at Midnight… send your receipt my way!
    Change State is now available! PRL Subscribers get a handful of bonuses if you buy before Sunday at Midnight… send your receipt my way!

    #language #bigidea #socialproof #facebook #manipulation #brainchemicals

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  • Persuasion Articles of the Week

    Image "Newspapers B&W (3)" by Jon S, Flickr, CC-By-2.0
    Is it journalism when the story is defined ahead of time? Image “Newspapers B&W (3)” by Jon S, Flickr, CC-By-2.0

    #devil #sexappeal #voice #copywriting #Russia #language #mirrors

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  • Persuasion Articles of the Week

    Mind the Gap by Adam B, Flickr, CC-By-2.0
    Mind the Gap by Adam B, Flickr, CC-By-2.0

    (more…)