10:21am
Saint Paul
Not sure if you’ve watched my recent interview with Kevin Halbert.
There’s one point that really stood out for me:
Kevin shares advice from his dad on how to land clients–and it’s NOT the well-known “starving market” idea.
At the 71 minute mark of our conversation, Kevin says that the best way to land a client isn’t to convince someone, unaware of your solution, to give you a try.
It’s also not to convince a someone who IS buying your type of solution that you’re the right man for the job.
Instead, suggests Kevin, your best clients are like an old Lucille Ball television episode…
Let me explain.
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