Tuesday, Dec 31
Someplace East of the Mississippi
Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever.
In this wide-ranging interview with Gary’s son Kevin Halbert, you’ll hear insightful moments from Kevin’s life, including stories about Gary’s temper… the effort Gary put into his promotions… Kevin’s addition to the famous AIDA formula… and more:
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