Goldmine Marketing

Tag: Kevin Halbert

  • Become a Category of One with David Newman (Persuasion Play Podcast #018)

    12:58pm
    Saint Paul

    Hey, the end of the year is near.

    And like the end of 2024, I have a new podcast epi to drop!

    Marketer, speaker, and writer David Newman, author of Do It! Marketing, joins me for Episode #018 to discuss his newest book:

    Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

    In this episode, David explains why being “good” is not good enough to stand out in a very noisy world –– and the 22 steps you can take to build up your own fame (among your chosen audience).

    • What is Market Eminence as a concept, and what’s in the book? (2:26)

    • The 3 jobs that need to be done if you want to get noticed in 2026 (3:19)

    • How to make it dangerous, risky and dumb for a buyer to choose someone else (5:02)

    • AI has ONE type of intelligence –– and it’s helpful if these 2 things don’t matter to you or your customers (6:55)

    • How-To content is everywhere –– and it’s dead, says David. Stick a fork in it! Here’s what comes next for marketers (8:44)

    • Why a good rant can make YOU more *|FNAME|*-ic (10:45)

    • The convergence of the business world and celebrity happened 50 years ago –– but today you can use this same personal branding to increase profits too (12:39)

    • The ONE reason to build up your own eminence (15:15)

    • How should a ghostwriter approach building someone else’s personal brand? (18:20)

    • David quotes Kevin Halbert from his Persuasion Play Podcast appearance: a copywriter’s “Number One Biggest Mistake” (22:40)

    • Excerpt from Market Eminence: 3 questions to ask yourself to find your contrarian positioning in the marketplace –– grab a pencil and paper and write your answers now (24:20)

    • Most people fear this –– but when you see it, it means you’re doing something right (27:55)

    • Unplug these 2 ideas from your brain ASAP (29:21)

    • How to install a magic, electro-magnetic fence around your company to attract the right audience… and repel the wrong one (32:40)

    • Are ALL of these parts of your business in alignment with your branding? (36:30)

    • David’s book Market Eminence is NOT for brands who are comfortable starting at “Square Zero” with every new client (40:20)

    • How to out-position 90% of your competitors (41:10)

    • Mind-blowing advice David received early in his career that will help YOU make more sales (43:40)

    • Should you be a Tugboat or a Lighthouse for your customers? (46:16)

    • David’s other books, Do It! Marketing and Do It! Selling and Do It! Speaking are how-to books –– here’s how they compare with Market Eminence (47:53)

    • The BIG IDEA you should take away from this conversation that will amaze you with the results (51:15)

    • David’s “ethical bribe” he wants to offer you: FREE resources to build your own market eminence starting today –– no purchase required (52:45)

    And so much more. Watch episode #018 of the Persuasion Play Podcast with David Newman here.


    You can find David’s book Market Eminence at MarketEminence.com or on Amazon at https://www.amazon.com/Market-Eminence-Strategies-Celebrity-Unstoppable

    And you’ll find more episodes of the Persuasion Play Podcast on YouTube, with guests such as Drayton Bird, Bob Bly, Doberman Dan, and more.

    Thanks for watching!

  • Halbert’s Advice on Client Getting

    10:21am
    Saint Paul

    Not sure if you’ve watched my recent interview with Kevin Halbert.

    There’s one point that really stood out for me:

    Kevin shares advice from his dad on how to land clients–and it’s NOT the well-known “starving market” idea.

    At the 71 minute mark of our conversation, Kevin says that the best way to land a client isn’t to convince someone, unaware of your solution, to give you a try.

    It’s also not to convince a someone who IS buying your type of solution that you’re the right man for the job.

    Instead, suggests Kevin, your best clients are like an old Lucille Ball television episode…

    Let me explain.

    (more…)

  • Growing Up Halbert (Persuasion Play Podcast #14)

    Tuesday, Dec 31
    Someplace East of the Mississippi

    Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever.

    In this wide-ranging interview with Gary’s son Kevin Halbert, you’ll hear insightful moments from Kevin’s life, including stories about Gary’s temper… the effort Gary put into his promotions… Kevin’s addition to the famous AIDA formula… and more:

    (more…)