10:18am
Boston Seaport
A few years ago, for the Persuasion Play Podcast, I interviewed magician Paul Gertner. Paul lives here in Boston, where I am today for the world’s best B2B marketing conference (B2B Forum ftw!)
Magic, it seems, is a common interest among direct response copywriters, myself included.
Why? What is it about copywriting that draws more wanna-be magicians than, to put it in Justin Willman’s terms, the “plus-ones” that don’t care about magic?
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