Tag: John Bejakovic

  • Year End Book List (and your PPP Missing Link)

    10:49am
    Saint Paul

    When I sent you the year-end Persuasion Play Podcast episode with David Newman…

    Well, something didn’t work in the email. There wasn’t a link to the episode nor an embedded YouTube video.

    So unless you followed the link to the playlist of all episodes, you probably didn’t see David and I mix it up.

    Thanks, technology, for trying to be smart.

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  • Winning bid is over 10X my bid. And yet…

    10:33am
    Two blocks east of the Mississippi

    Few weeks back, I invited you to John Bejakovic’s “Daily Email House” group on Skool.

    The idea being: send a daily email to build relationships with your readers… prove your knowledge and ability along the way… and make offers that solve problems for your readers…

    With the end goal of paying for your house.

    And if you took me up on that invite, you may have attended yesterday’ 24-hour Pool Party and Auction, which had my heart pumping.

    Up for auction:

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  • Upstream Marketing Knowledge On The Cheap

    2:13pm
    Saint Paul

    Hot deal alert!

    …Once from the stage, I asked an audience of marketers who knew Dan Kennedy’s name.

    Not a single hand went up.

    Fact is, almost every marketer around today has been influenced by Kennedy’s work –– and many don’t even know it.

    It’s hard to get more “upstream” than Dan Kennedy, with the breadth and depth of knowledge he offers.

    I signed up for Kennedy’s No B.S. Newsletter a few years ago, which is marketing gold for $97 per month.

    And it came with a huge box of bonus material –– too much to reasonably go through.

    (If you’re on Dan Kennedy’s email list, you’ll see the same thing:

    So many bonuses that it’s almost a turn-off from making a purchase. Because if you need all that to implement… who has time?)

    Luckily, Dan’s printed newsletter stands on its own.

    So do his books, which I highly recommend. (Find my summary of The Ultimate Sales Letter here.)

    And his recorded seminars, like Personality in Copy that I recently discussed with Lawrence Bernstein, are also worth listening to multiple times. That one ran something like a grand to get a hold of… on sale.

    Which makes this Big Deal of the Day a really BIG deal indeed:

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  • The House that Email Built (qualified email marketers wanted)

    8:59am
    Saint Paul

    Lemme tell you about one of my failures.

    Few years back, I tried starting an online community.

    It was on Telegram. Maybe you were there?

    Anyhow, much like the Ronin class of Samurai warriors, my “Copy Ronin” community was aimed at copywriters who were skilled in their persuasion and wanted the freedom of freelance work.

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  • Make a Claim, and Frame It

    1:24pm
    Saint Paul

    Yesterday, as I was prepping dinner and the kids were at music and sports, I listened to Episode 277 of “Brain Software with Mike Mandel.”

    It’s a podcast that fellow copywriter John Bejakovic tuned me into.

    Mike and his co-host Chris Thompson talk about hypnosis from their headquarters in the hypnotic world epicenter: Toronto, Canada.

    Two things I took away from the episode that I wanted to share with you today.

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