Goldmine Marketing

Tag: identity

  • 10 Things You’ll Learn from “The Appearance of Power” by Tanner Guzy

    I was in NYC a few weeks ago. The color of the season is Army Green. Everywhere you look in NYC, people are wearing Army Green.

    I don’t own much Army Green. I don’t like how I look in most shades of green. I tend to avoid green all together (except on Thursdays. Honestly.)

    Instead of Army Green in NYC, I wore a white collared shirt, a blue jacket, and grey slacks all weekend. I also had a grey sweater. I wanted to pack minimally and still look put together. I think I did alright. I wasn’t on-trend with that Army Green, which is something I try to avoid anyways.

    Maybe you’ve heard the term, “The Clothes Make The Man.” How we present ourselves packs an enormous visual punch. It sets an impression, for better or worse, every time someone sees you. (more…)

  • In and Of Itself with Derek DelGauido

    What has four legs, a long nose, two large ears, and a tail, and is immovable?

    Could five blind men work together to answer that question?

    Early in December of 2017, I saw the elephant in the room. I mean, I think I did.

    Daryl Roth Theater, Manhattan
    Daryl Roth Theater, Manhattan

    I was an hour into Derek DelGaudio’s show about identity in the small Daryl Roth theater in Manhattan. (more…)

  • Persuasion Articles of the Week

    "Brained" by Jose, Flickr, CC-By-2.0
    “Brained” by Jose, Flickr, CC-By-2.0

    #toys #toddlers #brains #freewill #theuplifter #synaesthesia #identity (more…)

  • Building Rapport for Fun and Profit

    Mirroring behaviour helps build rapport. Image "our bench days" by phlubdr, Flickr, CC-By-2.0
    Mirroring behavior helps build rapport. Image “our bench days” by phlubdr, Flickr, CC-By-2.0

    We choose help people that we like, people that make us happy.

    We like people that are similar to ourselves. People that remind us of our best attributes.

    Therefor, if we want to be persuasive, we must be likable.

    As humans, we mirror one another’s behavior. We reciprocate emotions and we reciprocate favors.

    To be persuasive, you (more…)

  • Persuasion Articles of the Week

    "Love in the Afternoon" by Marc Falardeau, Flickr, CC-By-2.0
    “Love in the Afternoon” by Marc Falardeau, Flickr, CC-By-2.0

    (more…)

  • Persuasion Articles of the Week

    Photo "Hong Kong 7.1 Rally 2014" by Studio Incendo, Flickr CC-By-2.0
    Photo “Hong Kong 7.1 Rally 2014” by Studio Incendo, Flickr CC-By-2.0

    (more…)

  • Identity on the Baseball Field

    Identity is a major influencer in our lives. People identify with their in-group and exclude the out-group.

    You’ve probably heard of Jane Elliott’s experiment with school children. In the 1960s, she instructed her students to treat other kids differently based on their eye color. The moment the in-groups and out-groups was defined, the kids treated their friends completely different.

    Sport teams define identity for many people. (more…)

  • Persuasion Articles of the Week

    Photo "img033" by CTTim, Flickr, CC-By-2.0
    Photo “img033” by CTTim, Flickr, CC-By-2.0

    (more…)

  • Trump for Liberals Like Me

    I see a lot of my friends and family scared with Trump in the Oval Office. Within a year, he went from a clown that many dismissed to the President of the United States. Among my friends, I see suffering and confusion. I hear their stories of protest and anger, fear and sadness.

    Photo "women's-march-nyc-5" by Sarah WY, Flickr CC-By-2.0
    Photo “women’s-march-nyc-5” by Sarah WY, Flickr CC-By-2.0

    (more…)