2:24pm
Saint Paul
When a new restaurant opens, marketing genius Dan Kennedy suggests parking cars in the lot to make the restaurant appear busy.
(And move the cars around, too, or it gets obvious.)
Because when we’re not sure what to do, we tend to follow the example of others.
If others are visiting a restaurant, we might go in. Or remember it for later.
But if no one is there? Why chance it?
Maybe you’ve heard this story:
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