Goldmine Marketing

Tag: Henning Nelms

  • Claims Must NOT Violate Beliefs (Plus: Bad Art!)

    10:05am
    Saint Paul

    The problem with making claims in your ads?

    No one believes them.

    But the brilliant Eugene Schwartz knew this, and offered us a few solutions…

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  • Magical Marketing

    10:18am
    Boston Seaport

    A few years ago, for the Persuasion Play Podcast, I interviewed magician Paul Gertner. Paul lives here in Boston, where I am today for the world’s best B2B marketing conference (B2B Forum ftw!)

    Magic, it seems, is a common interest among direct response copywriters, myself included.

    Why? What is it about copywriting that draws more wanna-be magicians than, to put it in Justin Willman’s terms, the “plus-ones” that don’t care about magic?

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