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Direct Response Marketing Copy & Strategy
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While the financial reward of being a good salesman has it’s
appeal, I’ve not historically been good at selling things to people. (Or at least that’s the story I’ve told myself!)
The last time I was trying to “sell” (as a career) was during the down economy in the early 2000s.
No one was buying, and I wasn’t making any money trying.
I’m an introvert, mostly — again, one of the things that I tell myself. I’ve practiced becoming more extroverted. I’ve intentionally put myself into situations where I need to be more extroverted.
One reason I’m drawn to persuasion because I see it as a way to interact with people. It allows me to better understand their motivations and behaviors, and to better connect with them. It pushes me to do so.
Sales, on the other hand, is a whole different beast of persuasion. To be “salesy” meant Continue reading “10 Things You’ll Learn From The Secret of Selling Anything by Harry Browne”
#parenting #motivation #happiness #stories Continue reading “Persuasion Articles of the Week”
#exoproject #podcast #defaults #personality #happiness #anxiety #habits
10 Things I Learned from Andrew DeYoung, author of “The Exo Project”
Notes from my interview with Andrew DeYoung and the Persuasion Play Podcast episode 002.
Praise the efforts of children, not their outcomes. Works on adults too!
Cure your bad habits with “Sludge”
The opposite of Nudge, which sets beneficial defaults, Sludge makes compliance as difficult as possible. The idea is to intentionally add friction to your transactions to lessen their likelihood.
Study links decline in teenagers’ happiness to smartphones
Smartphones steal our focus, give us a short-lived feeling of social connections, and cause us to compare our boring moments with photos of the amazing lives of people we know.
Scientists Just Identified The Physical Source of Anxiety in The Brain
More evidence that animals like you and I are controlled by our wiring.
How To Get Your Point Across To These Five Personality Types
Five ways to present your argument.
#news #tech #lefty #memory #rapport Continue reading “Persuasion Articles of the Week”