Are you “stealing smart” today?
11:04am
East of the Mississippi
You probably know the 80/20 rule, also known as the Pareto Principle:
80% of your profits come from 20% of your customers.
Or the inverse:
20% of the population earns ~80% of a nation’s income.
While it’s not always exactly 80/20 (and they don’t need to add to 100), it’s a remarkably common distribution across many domains:
(more…)Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.
The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.
Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)
(more…)Hey, Jeffrey here.
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Join the waitlist. Meanwhile, I’ll send you info about persuasion, motivation, and influence.
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