Direct Response Marketing Copy & Strategy
Andrew Carnegie was a business tycoon in the late 1800s… and the richest
man in America.
During an ‘afternoon interview’ —one that stretched into three days— journalist Napoleon Hill asked Carnegie,
What makes for a successful life?
With a twinkle in his eye, Carnegie invited Hill to research that exact question— Continue reading “5 Things to Learn in “Outwitting the Devil” by Napoleon Hill”
Once there was a farmer whose frail old horse ran away. The farmer was unable to plow his fields without that old horse. All the people in town were concerned for the old man and his family, asking how he’d be able to handle his bad luck.
The farmer responded, “Bad Luck? Good Luck? Who knows?”
Later in the week, that horse returned with a pack of wild horses. The townspeople were excited for the old man’s fortune.
The farmer responded, “Good Luck? Bad Luck? Who knows?”
The following month was spent breaking the wild horses to work the farm and to sell. During this time, the farmer’s son fell off a horse and broke his leg.
By then everyone knew the farmer’s answer. “Bad Luck? Good Luck? Who knows?”
While the son was healing, the nation went to war. Every able-bodied male was conscripted to fight. The son with the broken leg was allowed to stay home while the neighbors’ sons went off to war.
“Good Luck? Bad Luck? Who knows?“
We often see life’s events in terms of Good or Bad (or maybe even Good vs. Evil). Continue reading “Good Luck? Bad Luck? Who knows?”