Tag: free trial

  • Upstream Marketing Knowledge On The Cheap

    2:13pm
    Saint Paul

    Hot deal alert!

    …Once from the stage, I asked an audience of marketers who knew Dan Kennedy’s name.

    Not a single hand went up.

    Fact is, almost every marketer around today has been influenced by Kennedy’s work –– and many don’t even know it.

    It’s hard to get more “upstream” than Dan Kennedy, with the breadth and depth of knowledge he offers.

    I signed up for Kennedy’s No B.S. Newsletter a few years ago, which is marketing gold for $97 per month.

    And it came with a huge box of bonus material –– too much to reasonably go through.

    (If you’re on Dan Kennedy’s email list, you’ll see the same thing:

    So many bonuses that it’s almost a turn-off from making a purchase. Because if you need all that to implement… who has time?)

    Luckily, Dan’s printed newsletter stands on its own.

    So do his books, which I highly recommend. (Find my summary of The Ultimate Sales Letter here.)

    And his recorded seminars, like Personality in Copy that I recently discussed with Lawrence Bernstein, are also worth listening to multiple times. That one ran something like a grand to get a hold of… on sale.

    Which makes this Big Deal of the Day a really BIG deal indeed:

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