Direct Response Marketing Copy & Strategy
#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias
I’m thrilled to present today’s podcast with magician Paul Gertner!
When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… Continue reading “Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)”
#morals #focusingillusion #sugar #marketing #kanye
“The Secret” is a documentary and book from 2006. The central premise is “The Law of Attraction,” which attracts what you think about the most.
“Thoughts Become Things.” –Mike Dooley, dude from this movie
Most people focus on their problems and the negatives in their lives. Whatever we think about becomes manifest. Whatever we focus on, the Law of Attraction will provide. It’s to our benefit to think positive thoughts.
Put yourself in the action.
That’s how Donald Trump made his first real estate deals in Manhattan.
In 1971, Trump moved into a Manhattan apartment. He began to learn the city and it’s real estate. He talked his way into a club membership at Le Club, where he has the opportunity to rub elbows with future business associates. As a non-drinker, Trump figured he had an advantage in business when he saw how hard the Manhattanites drank. Continue reading “Trump’s Real Estate Coups during Manhattan’s Budget Crisis”
I really like buying things. Things I don’t need, things I do need, things I think I’ll need later. A delayed delivery doesn’t stop this — Kickstarter hasn’t been my wallet’s best friend.
We’re all victims of this psychological hook that advertisers use: they create a “gap” in your life. The gap could be the beginning of a story, leaving us hanging. The gap could be a heightened interest in a limited offer. Continue reading “Be a Creator of Beauty (My Life in Advertising: Chapters 14 and 15)”