My Cheap Brother Brought Me a Hot Chicken Dinner.

2:49pm Friday
Saint Paul

I’ve been swamped the last two weeks, in a good way.

I started writing Facebook ads with a new client and it’s been a lot of fun.

One hook I wrote has me laughing maniacally and I’m not sure why. But it’s definitely not a hook that’s used in this market… or maybe anywhere:

Continue reading “My Cheap Brother Brought Me a Hot Chicken Dinner.”

Online Ads that Work

11:54am Friday

Ever put out an ad on Google or Facebook or whatever…

And it just didn’t “work?”

Low clicks… and even fewer sales?

Here are three reasons why your ads may fail… and how to fix ’em.

1. If your ad is targeting the wrong audience, you won’t get clicks. Fix that by either targeting better… or—contrary to a lot of advice—don’t target at all!

Why not target, you ask?

Continue reading “Online Ads that Work”

Copywriting Persuasion with Matt Rizvi
(Persuasion Play Podcast 004)

What does it take to become an in-demand copywriter?

Anyone can write.

And if you look at social media these days, pretty much everyone does write.

But that doesn’t make you a successful copywriter… in demand from people you’ve never met… with millions of dollars in sales under your belt…

Now, there’s nothing stopping you from becoming a successful sales copywriter.

When you know the structure of a successful sales letter, and you know what keeps people reading and buying, you too can become a highly-paid direct response marketer.

That’s how today’s guest,  Matt Rizvi, rose to become an in-demand financial copywriter.

And in this episode, Matt’s going to share his copywriting secrets with you.

Who Is Matt Rizvi?

Matt Rizvi is a multi-million dollar copywriter at RizviPublishing.com and DailyCopywriter.com.

After honing his skills at Stansberry Research for three years, Matt started freelance copywriting in 2016.

Matt’s also created his own course for aspiring writers.

Discover what it takes to become an in-demand copywriter on Episode 004 of the Persuasion Play Podcast with Matt Rizvi.

In this episode, Matt shares some incredible knowledge, including:

Continue reading “Copywriting Persuasion with Matt Rizvi
(Persuasion Play Podcast 004)”

Facebook and the Principal-Agent Problem

Earlier this week, Mark Zuckerberg testified before the US Congress about User Privacy within The Facebook.

Mark Zuckerberg testifies before Congress in April 2018
Mark Zuckerberg testifies before Congress in April 2018

Six months ago, this wasn’t even a conversation. Continue reading “Facebook and the Principal-Agent Problem”