7:15
Saint Paul, Minnesota
I’m still pumped about my upcoming book, Change State, and what it might be able to do for you.
I have to be honest — sharing the book with my family and friends has been a bit nerve-wracking.
Because, like you… (more…)
#bias #ego #comfort #health #lies #bodylanguage #introvert (more…)
I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.
List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.
5:31am
Saint Paul, MN
I really do like Phil Collins as a solo artist.
(Bring on the hate.) (more…)
I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.
Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.
Hand writing successful sales letters like these helps to slow down and focus your brain, while (more…)
Millennials may think they’re a different breed.
Perhaps, the reasoning goes, because they grew up in a distracting environment… their brains have adapted to the distractions of our fast paced world!
I frequently hear, “Maybe this generation is different!”
Attempts to outlaw competitive sports or bullying rely on that same flawed belief — that somehow humans are reaching a new level of consciousness. Finally.
For all the drum-beating about “Science!” it’s amazing to see how many people (more…)
#nudge #emotions #bodylanguage #statusquo #identity #stoicism #design #framing
Much of what we think of as “persuasion” is really “motivation.”
The secret to “motivating people” is to find what already motivates them, and to tap into that. Because you’re not likely to change someone’s mind, and…
people aren’t going to work against their own happiness.
A great way to tap into existing motivations is to frame your argument in a way that encompasses the interests of each group. (more…)
#reactance #photography #socialengineering #hypnosis #emotions #social
