emotional hook Archives » Goldmine Marketing

My Cheap Brother Brought Me a Hot Chicken Dinner.

2:49pm Friday
Saint Paul

I’ve been swamped the last two weeks, in a good way.

I started writing Facebook ads with a new client and it’s been a lot of fun.

One hook I wrote has me laughing maniacally and I’m not sure why. But it’s definitely not a hook that’s used in this market… or maybe anywhere:

Persuasion Articles of the Week

Photo "Changing a Tire" by Don O'Brien, Flick, CC-By-2.0 — *Dads, am I right? Photo “Changing a Tire” by Don O’Brien, Flick, CC-By-2.0*

#dadvoice #election #influence #copywriting #bots

Continue reading “Persuasion Articles of the Week”

Kanye West Reminds Us He’s Running for POTUS 2020

Kayne West, fashion designer and hiphop mover, recently interrupted his San Jose, California show to tell his audience that Trump is a Genius.

Amid boos from his fans, Kanye spent about 20 minutes discussing the election and current events. Kanye said he supports Trump’s non-political history and his communication style. He also suggested people need to focus less on racism.

Kanye West in Saint Paul, Minnesota, 2016. Photo by Jeffrey Thomas, — Kanye West in Saint Paul, Minnesota, 2016. Photo (c) Jeffrey Thomas

If you read the headlines and Twitter reactions, you’d think Kanye had joined the KKK. People think that Kanye no longer believes racism is a problem. Their cognitive dissonance is showing:

Kanye 10 years ago: GEORGE BUSH IS RACIST! #Kanye 2 years ago: THE FASHION INDUSTRY IS RACIST! #Kanye now: STOP TALKING ABOUT RACISM!

— Illest (@trillest_snake) November 18, 2016

Of course, the headline is never the true story. It’s an emotional hook — you click because you can’t believe that’s really what happened. And it’s not. Continue reading “Kanye West Reminds Us He’s Running for POTUS 2020”