Goldmine Marketing

Tag: emotion

  • Does AI help anything?

    Two competing headlines in one day––and how to cash in

    Looking at the new snowfall
    Juuust east of the Mississippi


    Hey *|FNAME|*,

    On Wednesday I saw these two headlines:

    Study of 12,000 EU Firms Finds AI’s Productivity Gains Are Real

    and

    Thousands of CEOs Just Admitted AI Had No Impact On Employment Or Productivity


    So which is it?

    (more…)

  • How I use AI (and why)

    12:31pm
    East of the Mississippi

    Not sure if you spend any time on LinkedIn, but there seems to be a lot of marketers there.

    And of the marketers who post, they tend to fall into two camps:

    One camp that posts plenty of AI content, often from other creators, and talks about how game-changing AI is––and maybe you want to buy their course.

    And one camp that doesn’t want anything to do with AI.

    I have a more nuanced take, which of course isn’t polarizing enough to gain much traction.

    (more…)